Chaos Pogo Ip Image Design
Xudong Zhang, Hao Tan
廣告設計 Chaos Pogo Ip Image Design 作者： Xudong Zhang, Hao Tan Wow is a brand mascot created for Chaos Pogo, an open pub brand focused on young people. The mascot is based on the honey badger, an animal seen as a symbol of ardor, youth and bravery. A flat head with white hair, sharp claws and a distinct tail make the character easy to recognize. Firm eyes with rose red pupils add a sense of mystery. The bold appearance reflects the brand culture and character. Symbols drawn from the mascot are also applied to brand products, strengthening the bond between customers and the brand.
A' Design Award得獎作品
由Xudong Zhang, Hao Tan創作嘅Chaos Pogo Ip Image Design，係A' 廣告、市場推廣及傳播設計獎嘅備受推崇嘅得獎作品。Chaos Pogo Ip Image Design喺2023榮獲A' Design Award，並同其他卓越設計一齊喺A' Design Award Winners展示。深入了解項目細節，發掘Xudong Zhang, Hao Tan嘅其他作品，了解Chaos Pogo Ip Image Design嘅設計點樣喺同場作品中盡顯優勢。
關於Chaos Pogo
廣告設計 Chaos Pogo Ip Image Design 作者： Xudong Zhang, Hao Tan Wow is a brand mascot created for Chaos Pogo, an open pub brand focused on young people. The mascot is based on the honey badger, an animal seen as a symbol of ardor, youth and bravery. A flat head with white hair, sharp claws and a distinct tail make the character easy to recognize. Firm eyes with rose red pupils add a sense of mystery. The bold appearance reflects the brand culture and character. Symbols drawn from the mascot are also applied to brand products, strengthening the bond between customers and the brand. Chaos Pogo榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
