Buddy Brand Identity
Pilotfisch GmbH & Co. KG
广告、营销与传播设计 Buddy Brand Identity 由 Pilotfisch GmbH & Co. KG Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.
A' Design Award 银奖 获奖作品
Buddy Brand Identity 由 Pilotfisch GmbH & Co. KG 创作，是 A' 广告、营销与传播设计奖 的广受认可的获奖作品。Buddy Brand Identity 于 2022 荣获 A' Design Award 银奖，与其他卓越设计一同在 A' Design Award Winners 展示。探索项目详情，发现 Pilotfisch GmbH & Co. KG 的其他作品，了解 Buddy Brand Identity 为何能在众多参赛设计中表现出众。
关于 Buddy
广告、营销与传播设计 Buddy Brand Identity 由 Pilotfisch GmbH & Co. KG Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign. Buddy 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。
