MTN Dew Cake-Smash Beverage Packaging
PepsiCo Design and Innovation
包装设计 MTN Dew Cake-Smash Beverage Packaging 由 PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
A' Design Award 金奖 获奖作品
MTN Dew Cake-Smash Beverage Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的备受赞誉的获奖作品。MTN Dew Cake-Smash Beverage Packaging 于 2022 荣获 A' Design Award 金奖，与其他卓越设计一同在 A' Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 MTN Dew Cake-Smash Beverage Packaging 为何能在众多参赛设计中独树一帜。
关于 MTN Dew Cake-Smash
包装设计 MTN Dew Cake-Smash Beverage Packaging 由 PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again. MTN Dew Cake-Smash 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与出色的专业规划融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名设计进行投票。
