Lay's Smiles Campaign Food Packaging

Lay's Smiles Campaign Food Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的获奖作品。Lay's Smiles Campaign Food Packaging 于 2022 荣获 A' Design Award 铜奖，与其他卓越设计一同在 A' Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's Smiles Campaign Food Packaging 为何能在众多参赛设计中脱颖而出。

包装设计 Lay's Smiles Campaign Food Packaging 由 PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Lay's Smiles Campaign 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。