Interior Space and Exhibition Design Knauf Arena Exposition Space by Kerem And Begüm Yazgan Consisting of a 10,000 m² area, “Knauf Arena” was designed with a “built-up in 5-6 days, taken down in a day” concept in mind. The designers focused on the idea of a 360 degree un-obscured view of the entire interior. The space was divided hierarchically, with the multi-functional “event plaza” at the central core. Encircling this activity center was the circular arena-like steps that created a seating/standing platform. Beyond this were there seven color-coded display stages topped with floating cone-like structures exhibiting the 7 systems and related products.