Coway Customer Experience Centre
IQI Concept
Interior Space and Exhibition Design Coway Customer Experience Centre by IQI Concept Coway Experience Centre located in Kuala Lumpur, Malaysia is the world's first interactive digital showroom, taking consumers on a journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. The main concept of the center revolves around purity, natural and futuristic elements in order to unite and emphasize Coway's philosophy of living pure together. One of the highlights is the water filtration station, designed as the notion of Tree, as water is the Tree of Life.