Bay Cosmetics Retail Store

Interior Space and Exhibition Design Bay Cosmetics Retail Store by SIG Design The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.